Top 5 Best Practices Business Owner Should Know in 2020

As we have started a new year, it's a great time to look ahead at where we're directing and the marketing trends we're likely to see more in 2020. We have already touched on how we can expect digital marketing to evolve on a strategic level, and in this article, we will be looking in more detail at some of the specific trends to look out for. While technologies such as Artificial Intelligence and data-driven marketing will undoubtedly be significant trends for 2020, the absolute focus will be on people, not technology. Like planned by GoFounders, below are five best practices a business owner should know:

·        Customer Experience

2020 is the year of the customer. We see a massive shift in marketing. It's no longer about trying to motivate people to buy from or work with your company.

Customer experience or CX is already the most demanded buzzword in the marketing field, but it is more than just a passing trend. 73% of people say that CX is an essential factor in their decisions, but currently, only 49% of US customers say that today's companies provide a pleasant experience. GoFounders have the best CX ever.

·        Employee Engagement

If efficient and excellent service is the cornerstone of superior customer experience, how do you know you're providing this? The answer to this, of course, is in your employees. The research, as mentioned earlier, also found that 46% of consumers will abandon a brand if its employees are not knowledgeable, and lousy employee attitude is the number one factor that stops individuals from doing business with a company.

You can't expect your employees to care for your customers if they're not happy at work and don't believe in what you're doing as a business. So achieving excellent employee engagement is the first and most crucial step in improving customer experiences.

·       Personalization

An increase in data collection and advancements in technology have already had a significant impact on the level of personalization, which is possible and on that consumers expect from the interactions with brands.

Today, consumers are overwhelmed with marketing messages from different channels to the point where they have tuned them out. Traditional advertising is losing it all time effectiveness, so what's the answer? Personalized marketing texts that forge a real connection between the brand and the target market are always best. GoFounders can offer you the same.

·        Strategic Marketing Transformation

When you're reading about new trends in an article, it's all too easy to be successful in marketing can be verified to follow a list of best practices and making sure you're using the latest techniques and technology.

Let's understand; the marketing strategy is not the only responsibility of the CMO. Strategic marketing transformation remembers this and ensures that the brand, company reputation, customer relationships, and customer experience together are considered in every business activity.

·        AI-Based Automation

Will 2020 be the year of the robots? Maybe but wish to note in the Terminator-style of dystopian science fiction movies!

Big data, supported by AI and cognitive analytics, is also helping different brands to learn more about their customers. It's enabling the required personalization of customer experiences and marketing messages at scale. Just like GoFounders.

·        Conclusion:

Now is the only best time to plan for your 2020 marketing strategy, only if you haven't already started. Make sure you begin this New Year with a clear plan of your goals and how you're going to achieve them. Only GoFounders can help you.

I can't call it a trend, but content marketing will continue to lead the digital marketing landscape even in 2020. Most of these trends almost rely on content in some way. To achieve success in them, you'll need to have a solid base of quality content across all your marketing channels.